Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods
The purpose of the study was to empirically examine the relative factors (demography, security, website design, and convenience) that significantly influence the motor insurance consumers' choice between online purchase and face-to face service in Malaysia.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2004
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| Online Access: | http://shdl.mmu.edu.my/690/ |
| _version_ | 1848789574852018176 |
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| author | Lan, Lok Bee |
| author_facet | Lan, Lok Bee |
| author_sort | Lan, Lok Bee |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of the study was to empirically examine the relative factors (demography, security, website design, and convenience) that significantly influence the motor insurance consumers' choice between online purchase and face-to face service in Malaysia. |
| first_indexed | 2025-11-14T17:58:53Z |
| format | Thesis |
| id | mmu-690 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:53Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6902010-06-29T03:51:45Z http://shdl.mmu.edu.my/690/ Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods Lan, Lok Bee HG1710 Electronic Funds Transfers The purpose of the study was to empirically examine the relative factors (demography, security, website design, and convenience) that significantly influence the motor insurance consumers' choice between online purchase and face-to face service in Malaysia. 2004-09 Thesis NonPeerReviewed Lan, Lok Bee (2004) Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG1710 Electronic Funds Transfers Lan, Lok Bee Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods |
| title | Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods |
| title_full | Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods |
| title_fullStr | Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods |
| title_full_unstemmed | Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods |
| title_short | Motor Insurance Purchase Behaviour: A Study Of Malaysian Consumers' Preferences Of Conventional And Online Purchase Methods |
| title_sort | motor insurance purchase behaviour: a study of malaysian consumers' preferences of conventional and online purchase methods |
| topic | HG1710 Electronic Funds Transfers |
| url | http://shdl.mmu.edu.my/690/ http://shdl.mmu.edu.my/690/ |