A Case Study Of Strategies And Management Of Carrefour Europe

This study has been divided in two parts. The first part would be the case writing includes Carrefour background, histories, stores, management and strategies. The second part would start having detail analysis including both internal and external analysis using tools like PEST and SWOT based on inf...

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Bibliographic Details
Main Author: Hee, Kong Ban
Format: Thesis
Published: 2004
Subjects:
Online Access:http://shdl.mmu.edu.my/677/
Description
Summary:This study has been divided in two parts. The first part would be the case writing includes Carrefour background, histories, stores, management and strategies. The second part would start having detail analysis including both internal and external analysis using tools like PEST and SWOT based on information in Part 1.