Pharmaceutical Branding : An Empirical Study

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Pharmaceutical Branding : An Empirical Study

This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective.

Bibliographic Details
Main Author:	Ti, Cheah Swi
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/669/

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