Pharmaceutical Branding : An Empirical Study
This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/669/ |
| _version_ | 1848789569022984192 |
|---|---|
| author | Ti, Cheah Swi |
| author_facet | Ti, Cheah Swi |
| author_sort | Ti, Cheah Swi |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective. |
| first_indexed | 2025-11-14T17:58:48Z |
| format | Thesis |
| id | mmu-669 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:48Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6692010-06-29T05:50:03Z http://shdl.mmu.edu.my/669/ Pharmaceutical Branding : An Empirical Study Ti, Cheah Swi LB2361 Curriculum This research sought to empirically examine pharmaceutical branding from the Malaysian consumer's perspective. 2003-09 Thesis NonPeerReviewed Ti, Cheah Swi (2003) Pharmaceutical Branding : An Empirical Study. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Ti, Cheah Swi Pharmaceutical Branding : An Empirical Study |
| title | Pharmaceutical Branding : An Empirical Study |
| title_full | Pharmaceutical Branding : An Empirical Study |
| title_fullStr | Pharmaceutical Branding : An Empirical Study |
| title_full_unstemmed | Pharmaceutical Branding : An Empirical Study |
| title_short | Pharmaceutical Branding : An Empirical Study |
| title_sort | pharmaceutical branding : an empirical study |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/669/ http://shdl.mmu.edu.my/669/ |