Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry

This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students.

Bibliographic Details
Main Author:	Fikry @ Aziz, Amily
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/664/

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