Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry
This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students.
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| Format: | Thesis |
| Published: |
2003
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| Online Access: | http://shdl.mmu.edu.my/664/ |
| _version_ | 1848789567544492032 |
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| author | Fikry @ Aziz, Amily |
| author_facet | Fikry @ Aziz, Amily |
| author_sort | Fikry @ Aziz, Amily |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students. |
| first_indexed | 2025-11-14T17:58:46Z |
| format | Thesis |
| id | mmu-664 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:46Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6642010-06-29T05:59:04Z http://shdl.mmu.edu.my/664/ Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry Fikry @ Aziz, Amily LB2361 Curriculum This study attempts to investigate the attractiveness of 6 Malaysian telecommunication products towards gender and races of tertiary students and identify the elements of visual communication advertising that can attract tertiary students. 2003-08 Thesis NonPeerReviewed Fikry @ Aziz, Amily (2003) Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Fikry @ Aziz, Amily Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry |
| title | Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry |
| title_full | Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry |
| title_fullStr | Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry |
| title_full_unstemmed | Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry |
| title_short | Attractiveness Of Visual Communication Elements In Print Advertisement : A Comparative Study In Malaysian Telecommunication Industry |
| title_sort | attractiveness of visual communication elements in print advertisement : a comparative study in malaysian telecommunication industry |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/664/ http://shdl.mmu.edu.my/664/ |