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Credit Card Brand: Does It Matter? A Malaysian Perspective

This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters.

Bibliographic Details
Main Author:	Hui, Liew Shio
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/661/

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