Credit Card Brand: Does It Matter? A Malaysian Perspective
This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2003
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| Online Access: | http://shdl.mmu.edu.my/661/ |
| _version_ | 1848789566739185664 |
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| author | Hui, Liew Shio |
| author_facet | Hui, Liew Shio |
| author_sort | Hui, Liew Shio |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters. |
| first_indexed | 2025-11-14T17:58:46Z |
| format | Thesis |
| id | mmu-661 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:46Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6612010-06-29T06:04:53Z http://shdl.mmu.edu.my/661/ Credit Card Brand: Does It Matter? A Malaysian Perspective Hui, Liew Shio LB2361 Curriculum This research paper attempts to find out consumers' perception about the credit card branding in Malaysia. This paper is trying to give an overview about the credit card industry and provide some empirical evidence on the subject matters, the brand and its related matters. 2003-09 Thesis NonPeerReviewed Hui, Liew Shio (2003) Credit Card Brand: Does It Matter? A Malaysian Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Hui, Liew Shio Credit Card Brand: Does It Matter? A Malaysian Perspective |
| title | Credit Card Brand: Does It Matter? A Malaysian Perspective |
| title_full | Credit Card Brand: Does It Matter? A Malaysian Perspective |
| title_fullStr | Credit Card Brand: Does It Matter? A Malaysian Perspective |
| title_full_unstemmed | Credit Card Brand: Does It Matter? A Malaysian Perspective |
| title_short | Credit Card Brand: Does It Matter? A Malaysian Perspective |
| title_sort | credit card brand: does it matter? a malaysian perspective |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/661/ http://shdl.mmu.edu.my/661/ |