Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11

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Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11

The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels.

Bibliographic Details
Main Author:	Itam, Muhammad Dahlan
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/658/

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