Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11
The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels.
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| Format: | Thesis |
| Published: |
2003
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| Online Access: | http://shdl.mmu.edu.my/658/ |
| _version_ | 1848789565999939584 |
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| author | Itam, Muhammad Dahlan |
| author_facet | Itam, Muhammad Dahlan |
| author_sort | Itam, Muhammad Dahlan |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels. |
| first_indexed | 2025-11-14T17:58:45Z |
| format | Thesis |
| id | mmu-658 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:45Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6582010-06-29T06:18:42Z http://shdl.mmu.edu.my/658/ Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 Itam, Muhammad Dahlan LB2361 Curriculum The aim of this thesis paper is to trace the history of MAS, to detail the internal and external environments in which it operates in, its strengths, weaknesses, opportunities and treats and finally to recommend the strategies that it should employ to return itself to profitability levels. 2003-08 Thesis NonPeerReviewed Itam, Muhammad Dahlan (2003) Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Itam, Muhammad Dahlan Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 |
| title | Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 |
| title_full | Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 |
| title_fullStr | Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 |
| title_full_unstemmed | Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 |
| title_short | Malaysia Airlines System Berhad: Strategies For A Chaotic And Turbulent Global Environment After The Tragedy Of September 11 |
| title_sort | malaysia airlines system berhad: strategies for a chaotic and turbulent global environment after the tragedy of september 11 |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/658/ http://shdl.mmu.edu.my/658/ |