A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai)
This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi
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| Format: | Thesis |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/657/ |
| _version_ | 1848789565708435456 |
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| author | Cheng, Yap Tiong |
| author_facet | Cheng, Yap Tiong |
| author_sort | Cheng, Yap Tiong |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi |
| first_indexed | 2025-11-14T17:58:45Z |
| format | Thesis |
| id | mmu-657 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:45Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6572010-06-29T06:34:23Z http://shdl.mmu.edu.my/657/ A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) Cheng, Yap Tiong LB2361 Curriculum This study looks at the factors influencing consumer behavioural intention among customers of McDonalds and kentucky Fried Chicken in Nilai. This is done based on Lee's modified Fishbein model, which incorporates two salient Confucian concepts - face savi 2003-09 Thesis NonPeerReviewed Cheng, Yap Tiong (2003) A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai). Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Cheng, Yap Tiong A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title | A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_full | A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_fullStr | A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_full_unstemmed | A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_short | A Study On The Consumer Behavioural Intention Among Customers Of McDonalds And Kentucky Fried Chicken(A Study On The Fast Food Industry Of Nilai) |
| title_sort | study on the consumer behavioural intention among customers of mcdonalds and kentucky fried chicken(a study on the fast food industry of nilai) |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/657/ http://shdl.mmu.edu.my/657/ |