Hypermarket Consumer Behavior In Malaysia

This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model.

Bibliographic Details
Main Author:	Yeng, Lim Chow
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/654/

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