Hypermarket Consumer Behavior In Malaysia
This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/654/ |
| _version_ | 1848789564886351872 |
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| author | Yeng, Lim Chow |
| author_facet | Yeng, Lim Chow |
| author_sort | Yeng, Lim Chow |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model. |
| first_indexed | 2025-11-14T17:58:44Z |
| format | Thesis |
| id | mmu-654 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:44Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6542010-06-29T06:46:38Z http://shdl.mmu.edu.my/654/ Hypermarket Consumer Behavior In Malaysia Yeng, Lim Chow LB2361 Curriculum This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model. 2003-09 Thesis NonPeerReviewed Yeng, Lim Chow (2003) Hypermarket Consumer Behavior In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Yeng, Lim Chow Hypermarket Consumer Behavior In Malaysia |
| title | Hypermarket Consumer Behavior In Malaysia |
| title_full | Hypermarket Consumer Behavior In Malaysia |
| title_fullStr | Hypermarket Consumer Behavior In Malaysia |
| title_full_unstemmed | Hypermarket Consumer Behavior In Malaysia |
| title_short | Hypermarket Consumer Behavior In Malaysia |
| title_sort | hypermarket consumer behavior in malaysia |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/654/ http://shdl.mmu.edu.my/654/ |