The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
This study investigates the effect of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in Malaysia. Self-image congruence means taht consumers express themselves by choosing brands whose personalities are perceived to be congruent...
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| Format: | Thesis |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/622/ |
| _version_ | 1848789556705361920 |
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| author | Mah, Kenny Ying Fye |
| author_facet | Mah, Kenny Ying Fye |
| author_sort | Mah, Kenny Ying Fye |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study investigates the effect of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in Malaysia. Self-image congruence means taht consumers express themselves by choosing brands whose personalities are perceived to be congruent with their own personalities. |
| first_indexed | 2025-11-14T17:58:36Z |
| format | Thesis |
| id | mmu-622 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:36Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6222010-06-29T09:17:09Z http://shdl.mmu.edu.my/622/ The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia Mah, Kenny Ying Fye LB2361 Curriculum This study investigates the effect of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in Malaysia. Self-image congruence means taht consumers express themselves by choosing brands whose personalities are perceived to be congruent with their own personalities. 2003-09 Thesis NonPeerReviewed Mah, Kenny Ying Fye (2003) The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Mah, Kenny Ying Fye The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia |
| title | The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia |
| title_full | The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia |
| title_fullStr | The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia |
| title_full_unstemmed | The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia |
| title_short | The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia |
| title_sort | effects of self-image congruence on consumers' brand preference and satisfaction in the mobile phone service provider market in malaysia |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/622/ http://shdl.mmu.edu.my/622/ |