Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley

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Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley

The findings of the study revealed that Internet technology plays a very important role in managing customer relations. Internet technology does not only improve the customer service but more importantantly it can deliver value to the customers that will increase customer retention rate and customer...

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Bibliographic Details
Main Author:	Mohd Roslie, Johanniz
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/618/

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