Borneo Group : Achieving Quantum Leap Growth Through Forward Integration

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Borneo Group : Achieving Quantum Leap Growth Through Forward Integration

This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain abo...

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Bibliographic Details
Main Author:	Loon, Cheng Heng
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/617/

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