Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain abo...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2003
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/617/ |
| _version_ | 1848789555404079104 |
|---|---|
| author | Loon, Cheng Heng |
| author_facet | Loon, Cheng Heng |
| author_sort | Loon, Cheng Heng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain above-average returns. |
| first_indexed | 2025-11-14T17:58:35Z |
| format | Thesis |
| id | mmu-617 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:35Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6172010-06-29T09:20:56Z http://shdl.mmu.edu.my/617/ Borneo Group : Achieving Quantum Leap Growth Through Forward Integration Loon, Cheng Heng LB2361 Curriculum This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain above-average returns. 2003-09 Thesis NonPeerReviewed Loon, Cheng Heng (2003) Borneo Group : Achieving Quantum Leap Growth Through Forward Integration. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Loon, Cheng Heng Borneo Group : Achieving Quantum Leap Growth Through Forward Integration |
| title | Borneo Group : Achieving Quantum Leap Growth Through Forward Integration |
| title_full | Borneo Group : Achieving Quantum Leap Growth Through Forward Integration |
| title_fullStr | Borneo Group : Achieving Quantum Leap Growth Through Forward Integration |
| title_full_unstemmed | Borneo Group : Achieving Quantum Leap Growth Through Forward Integration |
| title_short | Borneo Group : Achieving Quantum Leap Growth Through Forward Integration |
| title_sort | borneo group : achieving quantum leap growth through forward integration |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/617/ http://shdl.mmu.edu.my/617/ |