Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels

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Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels

This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailer...

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Bibliographic Details
Main Author:	Lan, Ng Lee
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/601/

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