Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailer...
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| Format: | Thesis |
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2003
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| Online Access: | http://shdl.mmu.edu.my/601/ |
| _version_ | 1848789550902542336 |
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| author | Lan, Ng Lee |
| author_facet | Lan, Ng Lee |
| author_sort | Lan, Ng Lee |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailers will need to coordinate their channels. This research paper presents a survey questionnaire that is designed to test whether such channel coordinate is indeed beneficial for hybrid retailers. The research will describe the impact or challenges taht might be faced by Malaysia retailers who may choose Internet as a new form of doing business. |
| first_indexed | 2025-11-14T17:58:31Z |
| format | Thesis |
| id | mmu-601 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:31Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-6012010-06-24T10:49:12Z http://shdl.mmu.edu.my/601/ Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels Lan, Ng Lee LB2361 Curriculum This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailers will need to coordinate their channels. This research paper presents a survey questionnaire that is designed to test whether such channel coordinate is indeed beneficial for hybrid retailers. The research will describe the impact or challenges taht might be faced by Malaysia retailers who may choose Internet as a new form of doing business. 2003-07 Thesis NonPeerReviewed Lan, Ng Lee (2003) Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Lan, Ng Lee Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels |
| title | Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels |
| title_full | Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels |
| title_fullStr | Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels |
| title_full_unstemmed | Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels |
| title_short | Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels |
| title_sort | electronic retailing : the impact of internet and benefits gained by malaysia hybrid retailers from the coordination of electronic and physical channels |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/601/ http://shdl.mmu.edu.my/601/ |