Customer Satisfaction In Banking Industry Of Melaka

Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.

Bibliographic Details
Main Author:	Peng, Ngo Siau
Format:	Thesis
Published:	2002
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/582/

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