Customer Satisfaction In Banking Industry Of Melaka
Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.
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| Format: | Thesis |
| Published: |
2002
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| Online Access: | http://shdl.mmu.edu.my/582/ |
| _version_ | 1848789545536978944 |
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| author | Peng, Ngo Siau |
| author_facet | Peng, Ngo Siau |
| author_sort | Peng, Ngo Siau |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services. |
| first_indexed | 2025-11-14T17:58:25Z |
| format | Thesis |
| id | mmu-582 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:25Z |
| publishDate | 2002 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5822010-06-24T11:08:05Z http://shdl.mmu.edu.my/582/ Customer Satisfaction In Banking Industry Of Melaka Peng, Ngo Siau LB2361 Curriculum Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services. 2002-09 Thesis NonPeerReviewed Peng, Ngo Siau (2002) Customer Satisfaction In Banking Industry Of Melaka. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Peng, Ngo Siau Customer Satisfaction In Banking Industry Of Melaka |
| title | Customer Satisfaction In Banking Industry Of Melaka |
| title_full | Customer Satisfaction In Banking Industry Of Melaka |
| title_fullStr | Customer Satisfaction In Banking Industry Of Melaka |
| title_full_unstemmed | Customer Satisfaction In Banking Industry Of Melaka |
| title_short | Customer Satisfaction In Banking Industry Of Melaka |
| title_sort | customer satisfaction in banking industry of melaka |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/582/ http://shdl.mmu.edu.my/582/ |