Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness

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Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness

The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to pe...

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Bibliographic Details
Main Author:	Mohd Mandak, Noorasikin
Format:	Thesis
Published:	2002
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/573/

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