Global Market Penetration : Analysis On Malaysian Food & Beverage Manufacturing Industry's Product Competitiveness
The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to pe...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2002
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/573/ |
| Summary: | The purpose of this study are to know the level of competitiveness of Malaysian food industry in managing their product policy as a strategy , as well as to suggest some guidelines and recommendations on the import elements of product policy in local food manufacturing industry's decision to penetrate global market. |
|---|