Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia

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Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia

The international marketing of INTI will be studied to assess its foray into the international scene of higher learning, to determine INTI's strengths in its marketing activities and to forecast the possible obstacles and catalysts that this private Malaysian college will face, and to suggest i...

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Bibliographic Details
Main Author:	Foon, Lee Li
Format:	Thesis
Published:	2002
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/565/

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