Marketing Strategic: A Case Study On Cyberia Project
Cyberia Project, a housing development project by a Paramoden Sdn Bhd, a subsidiary of the MK Land Group is a good point to study on it. Selling property in a new city, the hub of Multimedia Super Corridor-Cyberjaya is a tough job. The development of MSC, especially Cyberjaya is still under process....
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2002
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/546/ |
| _version_ | 1848789535405637632 |
|---|---|
| author | Chang, Tan Wang |
| author_facet | Chang, Tan Wang |
| author_sort | Chang, Tan Wang |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Cyberia Project, a housing development project by a Paramoden Sdn Bhd, a subsidiary of the MK Land Group is a good point to study on it. Selling property in a new city, the hub of Multimedia Super Corridor-Cyberjaya is a tough job. The development of MSC, especially Cyberjaya is still under process. Its achivement is still an question mark to anyone who concern about it. But, indeed, Cyberia Project managed to achieved more than RM100 millions sales for year 2001. This paper study will focus on the marketing strategic implemented by Cyberia Management to achieved their goal. |
| first_indexed | 2025-11-14T17:58:16Z |
| format | Thesis |
| id | mmu-546 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:16Z |
| publishDate | 2002 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5462010-06-24T11:25:41Z http://shdl.mmu.edu.my/546/ Marketing Strategic: A Case Study On Cyberia Project Chang, Tan Wang LB2361 Curriculum Cyberia Project, a housing development project by a Paramoden Sdn Bhd, a subsidiary of the MK Land Group is a good point to study on it. Selling property in a new city, the hub of Multimedia Super Corridor-Cyberjaya is a tough job. The development of MSC, especially Cyberjaya is still under process. Its achivement is still an question mark to anyone who concern about it. But, indeed, Cyberia Project managed to achieved more than RM100 millions sales for year 2001. This paper study will focus on the marketing strategic implemented by Cyberia Management to achieved their goal. 2002-09 Thesis NonPeerReviewed Chang, Tan Wang (2002) Marketing Strategic: A Case Study On Cyberia Project. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Chang, Tan Wang Marketing Strategic: A Case Study On Cyberia Project |
| title | Marketing Strategic: A Case Study On Cyberia Project |
| title_full | Marketing Strategic: A Case Study On Cyberia Project |
| title_fullStr | Marketing Strategic: A Case Study On Cyberia Project |
| title_full_unstemmed | Marketing Strategic: A Case Study On Cyberia Project |
| title_short | Marketing Strategic: A Case Study On Cyberia Project |
| title_sort | marketing strategic: a case study on cyberia project |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/546/ http://shdl.mmu.edu.my/546/ |