MAS' Challenges In The 21st Century

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MAS' Challenges In The 21st Century

This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' man...

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Bibliographic Details
Main Author:	Fern, Ng Huay
Format:	Thesis
Published:	2001
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/530/

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