MAS' Challenges In The 21st Century
This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' man...
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| Format: | Thesis |
| Published: |
2001
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| Online Access: | http://shdl.mmu.edu.my/530/ |
| _version_ | 1848789531100184576 |
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| author | Fern, Ng Huay |
| author_facet | Fern, Ng Huay |
| author_sort | Fern, Ng Huay |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' management preceding the financial crisis and how it expects to recapture the confidence of the shareholders and the direction of the MAS in the future. |
| first_indexed | 2025-11-14T17:58:12Z |
| format | Thesis |
| id | mmu-530 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:12Z |
| publishDate | 2001 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5302010-06-24T11:33:15Z http://shdl.mmu.edu.my/530/ MAS' Challenges In The 21st Century Fern, Ng Huay LB2361 Curriculum This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' management preceding the financial crisis and how it expects to recapture the confidence of the shareholders and the direction of the MAS in the future. 2001-02 Thesis NonPeerReviewed Fern, Ng Huay (2001) MAS' Challenges In The 21st Century. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Fern, Ng Huay MAS' Challenges In The 21st Century |
| title | MAS' Challenges In The 21st Century |
| title_full | MAS' Challenges In The 21st Century |
| title_fullStr | MAS' Challenges In The 21st Century |
| title_full_unstemmed | MAS' Challenges In The 21st Century |
| title_short | MAS' Challenges In The 21st Century |
| title_sort | mas' challenges in the 21st century |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/530/ http://shdl.mmu.edu.my/530/ |