CRM Practices In Malaysian Mobile Telecommunication Service Industry

The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts.

Bibliographic Details
Main Author:	Ting, Lo Wan
Format:	Thesis
Published:	2001
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/523/

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