CRM Practices In Malaysian Mobile Telecommunication Service Industry
The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts.
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| Format: | Thesis |
| Published: |
2001
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/523/ |
| _version_ | 1848789529457065984 |
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| author | Ting, Lo Wan |
| author_facet | Ting, Lo Wan |
| author_sort | Ting, Lo Wan |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts. |
| first_indexed | 2025-11-14T17:58:10Z |
| format | Thesis |
| id | mmu-523 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:58:10Z |
| publishDate | 2001 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-5232010-06-21T01:54:11Z http://shdl.mmu.edu.my/523/ CRM Practices In Malaysian Mobile Telecommunication Service Industry Ting, Lo Wan LB2361 Curriculum The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts. 2001-09 Thesis NonPeerReviewed Ting, Lo Wan (2001) CRM Practices In Malaysian Mobile Telecommunication Service Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Ting, Lo Wan CRM Practices In Malaysian Mobile Telecommunication Service Industry |
| title | CRM Practices In Malaysian Mobile Telecommunication Service Industry |
| title_full | CRM Practices In Malaysian Mobile Telecommunication Service Industry |
| title_fullStr | CRM Practices In Malaysian Mobile Telecommunication Service Industry |
| title_full_unstemmed | CRM Practices In Malaysian Mobile Telecommunication Service Industry |
| title_short | CRM Practices In Malaysian Mobile Telecommunication Service Industry |
| title_sort | crm practices in malaysian mobile telecommunication service industry |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/523/ http://shdl.mmu.edu.my/523/ |