A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry

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A Study On The Relationship Between Customer Satisfaction And The Implementation Of Total Quality Management Concept In The Malaysian Telecommunication Industry

In today's globalization, quality and productivity had become the major concern for companies to survive. Customers is the main focus for any successful business in which customer satisfaction models had become the most important tools to win the customer in the competitive marketplace. This st...

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Bibliographic Details
Main Author:	Hishamuddin Ismail
Format:	Thesis
Published:	2001
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/5/

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