Web-Based Customer Service In Malaysia

This research strives to establish the current outloook of the adoption of Web-Based customer service in Malaysia and to look at ways in which businesses can use it to build a competitive advantage.

Bibliographic Details
Main Author: Jon, Lee Hoong
Format: Thesis
Published: 2001
Subjects:
Online Access:http://shdl.mmu.edu.my/482/
Description
Summary:This research strives to establish the current outloook of the adoption of Web-Based customer service in Malaysia and to look at ways in which businesses can use it to build a competitive advantage.