A Study Of Entrepreneurs' Characteristics, Management Skills, Marketing Strategies And Business Performance Among Multimedia Related Small Businesses

QR Code

A Study Of Entrepreneurs' Characteristics, Management Skills, Marketing Strategies And Business Performance Among Multimedia Related Small Businesses

The aim of this study was to examine the co-relationship between entrepreneurs' characteristics, management skills, marketing strategies and business performance of multimedia related small businesses in Melaka, Malaysia. Based on previous empirical findings and theoretical literature, a new re...

Full description

Bibliographic Details
Main Author:	Gan , Geok Chew
Format:	Thesis
Published:	2000
Subjects:	HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades
Online Access:	http://shdl.mmu.edu.my/347/

Similar Items

A Study Of Entrepreneurs' Characteristics, Management Skills, Marketing Strategies And Business Performance Among Multimedia Related Small Businesses
by: Gan, Geok Chew
Published: (2000)

Proposing stakeholder communication framework for business positioning among manufacturing-based small and medium enterprise: adopting a public relations approach
by: Krishnan, Mahadevan, et al.
Published: (2019)

Fedex Group Of Companies: Business With Leadership Edge
by: Tan, Lee Lai
Published: (2005)

Strategic Analysis On The Business Dynamics Of Intel Microprocessor Based Desktop Computers
by: Beng, Ooi Ghee
Published: (2010)

Case Study On Kumpulan Perangsang Selangor Sdn Bhd -Water Utility Business In Selangor
by: Zainal Abidin, Khairul Nidzham
Published: (2009)

National Semiconductor Melaka Success In Supporting The Corporation Key Strategy Of Lowest Cost Producer By Delivering Reduced Manufacturing Cost Per K Units Even In A Slow Business Situation
by: Leong, Oh Eng
Published: (2004)

Balanced Scorecard And Malaysian Small And Medium Enterprises (SMEs)
by: Sulaiman, Sharifuddin
Published: (2005)

A Study Of The Impact Of Six Sigma Deployment On Firm Performance: A Case Study In A Small Scale Palm Oil Mill
by: Huat, Tee Wee
Published: (2009)

Securing Financial Resources For Small And Medium Contracting Firms In Malaysia [HD2346.M2 L366 2008 f rb].
by: Lau, Anna Siew Lin
Published: (2008)

A Case Study On Corporate Restructuring In Malaysia - Lion Group
by: Min, Chew Lee
Published: (2005)

The Case Analysis On Brady Corporation
by: Chew, Huat Cheong
Published: (2005)

A Case Study On Kumpulan Guthrie Berhad
by: Chew, Eveline Ai Li
Published: (2004)

Implementation Of Lean Manufacturing At Emerson Process Management Nilai Malaysia
by: Velayuthan, Sagar V.
Published: (2000)

Case Study On Western Digital Corporation
by: R., Ragunathan Bathamenadan
Published: (2005)

Case Study On Solectron Technology Corporation
by: Vashu, Deeparechigi
Published: (2005)

An Operational Perspective Of My Organization: KP Quality Products Manufacturing Sendirian Berhad
by: Ramasamy, Katheresan
Published: (2002)

Determinants Of Growing Of Manufacturing Sector In Malaysia
by: Mary, Pang
Published: (2004)

A Case Study On The Merger Of Sanofi-Synthelabo And Aventis
by: Onn, Yap Kin
Published: (2004)

Money As A Motivator In Konsortium Logistik Berhad
by: Lok, Tan Kee
Published: (2004)

The Perceptions Of IT Employees Towards IT Outsourcing In Malaysia
by: Abdullah, Mohd Radi
Published: (2005)

Assessment Of Customer Satisfaction Using Serqual Instrument With Special Reference To The Malaysian Timber Industry Board (MTIB) And Its Timber Verification Services (TVS)
by: Mohd Noor, Mohd Nazri
Published: (2005)

A Case Study Of Strategies And Management Of Carrefour Europe
by: Hee, Kong Ban
Published: (2004)

"Can The Toyota Production System Improve Productivity?" A Case Study Of An Office Furniture Plant In Malaysia
by: Tee, Joe Tsung Yen
Published: (2004)

A Case Analysis On Sony Electronics Corporations
by: Akyaa Ahwoi, Nana Adwoa
Published: (2004)

The Impact On The Growth Of The Textile Industry In Malaysia After China Entered Into World Trade Organization (WTO)
by: Ling, Chin Pei
Published: (2004)

Case Study On Tenarium Sdn. Bhd.
by: Lee, Richard Yoong Hwa
Published: (2004)

Job Satisfaction Among Workers In Automobile Industry In Malaysia
by: Philomena, Rajenderam
Published: (2011)

CEO Compensation: Evidence From Malaysia
by: Teng, Hon Huey
Published: (2007)

Case Study On AKN Technology Berhad
by: Omar Khan, Hussein
Published: (2006)

Case Study On ASE Test Ltd.
by: Lee , Mei Wei
Published: (2007)

Strategic Analysis Of 101 Corporations\'s Ability To Sustain Its Competitiveness In The Oil Palm Industry
by: Mason, Cordelia
Published: (2009)

Information Overload In The Workplace: Perspective Of Multinational Corporation Knowledge Workers In Malaysia
by: Ling, Ooi Chen
Published: (2011)

Corporate Governance And Firm Performance
by: Lim, Fung Nee
Published: (2006)

A Case Study Of Kumpulan Guthrie Berhad
by: Sahari, Suhaili
Published: (2005)

The Evolution Of Corporate Governance In China : The Role Of Institutional Investors
by: Jing, Wang
Published: (2005)

Graduates' Unemployment In Malaysia : An Industrial Survey
by: Goh, Kim Chuan
Published: (2005)

A Case Analysis On Berjaya Group Berhad : Berjaya Hotels And Resorts
by: Kiguta, Luiza Wanjiku
Published: (2005)

Leasing As Another Option For Financing - A Case Study On SAP And Flextronics Technology (Malaysia) Sdn Bhd
by: Ramasamy, Premalatha
Published: (2006)

Economics Of Leasing An Analysis Of The Malaysian Companies
by: Ng, Kee Theng
Published: (2006)

Case Study Of Flextronics Technology Sdn Bhd
by: Mok, Fock Lin
Published: (2005)