Perceived E-Service Quality In Online Shopping From Malaysian Customers\' Perspective
The main aim of this research is to discover the most important factors influencing Malaysian consumers\' thought and opinions regarding the quality of e-services by understanding the aspects and characteristics, which influence these opinions in online shoppers.
| Main Author: | Namdari, Elham |
|---|---|
| Format: | Thesis |
| Published: |
2011
|
| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/3450/ |
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