Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making

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Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making

The purpose of this research is to investigate the tendency of consumers in observing the purchase behavior of others as a purchase decision heuristic in order to simplify the process of decision making. The study is conducted in the area of fashion clothing by measuring the consumers\' propens...

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Bibliographic Details
Main Author:	Abarashi, Jamal
Format:	Thesis
Published:	2011
Subjects:	BF Psychology (General)
Online Access:	http://shdl.mmu.edu.my/3439/

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