Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia

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Importance Of Packaging Design Elements In Choosing Local Brands By Foreigners In Malaysia

The study aims to understand the importance of packaging design elements on choosing local brand by foreigners. The main purpose of this study is to investigate the relationship between packaging design elements (Graphic and color, Size, and Shape, Product Information, and Technology) and consumer p...

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Bibliographic Details
Main Author:	Sharififar, Foroozan
Format:	Thesis
Published:	2011
Subjects:	TS Manufactures
Online Access:	http://shdl.mmu.edu.my/3436/

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