Assessing The Success Factors For Enhancing Product Development

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Assessing The Success Factors For Enhancing Product Development

The main purpose of this research study is to examine the relationship between product development enhancement key areas and the success of product development in one of Japanese producers in moulding company industry. The study here addresses the success of product development in the measurement of...

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Bibliographic Details
Main Author:	Loon, Mooi Phei
Format:	Thesis
Published:	2011
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/3435/

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