$Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia$
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Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia

The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not o...

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Bibliographic Details
Main Author:	Boroujeni, Sina Borjian
Format:	Thesis
Published:	2011
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/3434/

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