Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia
The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not o...
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| Format: | Thesis |
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2011
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| Online Access: | http://shdl.mmu.edu.my/3434/ |
| _version_ | 1848790326771187712 |
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| author | Boroujeni, Sina Borjian |
| author_facet | Boroujeni, Sina Borjian |
| author_sort | Boroujeni, Sina Borjian |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not only to have a better influence on the customers inside Malaysia but to prepare Malaysian ISPs to compete with the international markets as well. |
| first_indexed | 2025-11-14T18:10:51Z |
| format | Thesis |
| id | mmu-3434 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:51Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-34342012-03-30T07:41:27Z http://shdl.mmu.edu.my/3434/ Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia Boroujeni, Sina Borjian HE Transportation and Communications The Internet service providers (ISPs) play a vital role in the ICT industries in any country and specifically, provide a crucial role in the economical prosperity of Malaysia. Strong brand personality definitely is a critical factor to enhance customer based brand equity of ISPs that help them not only to have a better influence on the customers inside Malaysia but to prepare Malaysian ISPs to compete with the international markets as well. 2011-08 Thesis NonPeerReviewed Boroujeni, Sina Borjian (2011) Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Boroujeni, Sina Borjian Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia |
| title | Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia |
| title_full | Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia |
| title_fullStr | Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia |
| title_full_unstemmed | Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia |
| title_short | Influence Of Brand Personality On Brand Equity For Internet Service Provider (ISP\'S) In Malaysia |
| title_sort | influence of brand personality on brand equity for internet service provider (isp\'s) in malaysia |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/3434/ http://shdl.mmu.edu.my/3434/ |