$Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific$
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Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific

This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic...

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Bibliographic Details
Main Author:	Poh , Phaik See
Format:	Thesis
Published:	2008
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/3430/

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