Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific
This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic...
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| Format: | Thesis |
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2008
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| Online Access: | http://shdl.mmu.edu.my/3430/ |
| _version_ | 1848790325670182912 |
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| author | Poh , Phaik See |
| author_facet | Poh , Phaik See |
| author_sort | Poh , Phaik See |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad\'s ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific. |
| first_indexed | 2025-11-14T18:10:49Z |
| format | Thesis |
| id | mmu-3430 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:49Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-34302012-03-30T09:11:25Z http://shdl.mmu.edu.my/3430/ Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific Poh , Phaik See HE Transportation and Communications This thesis seeks to answer this question. It is the entire case study of AirAsia incorporating the findings in Part I - industry analysis and its key trends with focus on how low cost carriers, and Part 2 - analysis of the AirAsia\'s corporate structure and developments, to conduct a strategic analysis of AirAsia Berhad\'s ability to sustain its competitiveness as a leading low cost carrier in Asia Pasific. 2008-12 Thesis NonPeerReviewed Poh , Phaik See (2008) Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific. PhD thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Poh , Phaik See Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific |
| title | Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific |
| title_full | Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific |
| title_fullStr | Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific |
| title_full_unstemmed | Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific |
| title_short | Strategic Analysis Of Airasia Berhad\'s Ability To Sustain Its Competitiveness As A Leading Low Cost Carrier In Asia Pacific |
| title_sort | strategic analysis of airasia berhad\'s ability to sustain its competitiveness as a leading low cost carrier in asia pacific |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/3430/ http://shdl.mmu.edu.my/3430/ |