Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia

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Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia

This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.

Bibliographic Details
Main Author:	Ying Hoe, Dennis Choo
Format:	Thesis
Published:	2011
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://shdl.mmu.edu.my/3428/

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