Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia
This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2011
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| Online Access: | http://shdl.mmu.edu.my/3428/ |
| _version_ | 1848790325138554880 |
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| author | Ying Hoe, Dennis Choo |
| author_facet | Ying Hoe, Dennis Choo |
| author_sort | Ying Hoe, Dennis Choo |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable. |
| first_indexed | 2025-11-14T18:10:49Z |
| format | Thesis |
| id | mmu-3428 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:49Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-34282012-03-30T09:15:00Z http://shdl.mmu.edu.my/3428/ Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia Ying Hoe, Dennis Choo HD28-70 Management. Industrial Management This work examined the relationship between service quality dimensions and corporate image of private higher education institutions (PHEIs) and reviewed the role of gender as a moderating variable and performance service quality as a mediating variable. 2011-08 Thesis NonPeerReviewed Ying Hoe, Dennis Choo (2011) Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia. PhD thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD28-70 Management. Industrial Management Ying Hoe, Dennis Choo Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
| title | Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
| title_full | Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
| title_fullStr | Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
| title_full_unstemmed | Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
| title_short | Impact Of Service Quality On Corporate Image Among PHEIs In Malaysia |
| title_sort | impact of service quality on corporate image among pheis in malaysia |
| topic | HD28-70 Management. Industrial Management |
| url | http://shdl.mmu.edu.my/3428/ http://shdl.mmu.edu.my/3428/ |