Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent

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Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent

The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and p...

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Bibliographic Details
Main Author:	Kai, Seah Chong
Format:	Thesis
Published:	2003
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/3304/

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