Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent
The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and p...
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| Format: | Thesis |
| Published: |
2003
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/3304/ |
| _version_ | 1848790290363580416 |
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| author | Kai, Seah Chong |
| author_facet | Kai, Seah Chong |
| author_sort | Kai, Seah Chong |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. |
| first_indexed | 2025-11-14T18:10:16Z |
| format | Thesis |
| id | mmu-3304 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:16Z |
| publishDate | 2003 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-33042011-12-20T07:48:25Z http://shdl.mmu.edu.my/3304/ Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent Kai, Seah Chong HF5410-5417.5 Marketing. Distribution of products The purpose of this study is to explore consumer\'s perception\'s of Web site quality and, therefore, to find out how we can achieve high customer retention, customer satisfaction, and profitability. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. 2003-08 Thesis NonPeerReviewed Kai, Seah Chong (2003) Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Kai, Seah Chong Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
| title | Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
| title_full | Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
| title_fullStr | Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
| title_full_unstemmed | Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
| title_short | Consumer Perceptions Of Web Site Quality: Indicators Of Customer Loyalty Intent |
| title_sort | consumer perceptions of web site quality: indicators of customer loyalty intent |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/3304/ http://shdl.mmu.edu.my/3304/ |