Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, t...
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| Format: | Thesis |
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2011
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| Online Access: | http://shdl.mmu.edu.my/3299/ |
| _version_ | 1848790288990994432 |
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| author | Zarandi, Arezoo Amiri |
| author_facet | Zarandi, Arezoo Amiri |
| author_sort | Zarandi, Arezoo Amiri |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, the presence in virtual marketplace became a strategic necessity for corporations. EC can cover product selling process as well as offering after sale services. |
| first_indexed | 2025-11-14T18:10:14Z |
| format | Thesis |
| id | mmu-3299 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:14Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-32992011-11-10T01:08:47Z http://shdl.mmu.edu.my/3299/ Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users Zarandi, Arezoo Amiri HF5546-5548.6 Office management Opinion the emergence of the Internet and Web has turned a revolution in marketing and selling products and services. The effect of the Internet and Web lead to create an electronic marketplace where products, services, and their related features are presented without any limitation. Consequently, the presence in virtual marketplace became a strategic necessity for corporations. EC can cover product selling process as well as offering after sale services. 2011-04 Thesis NonPeerReviewed Zarandi, Arezoo Amiri (2011) Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5546-5548.6 Office management Zarandi, Arezoo Amiri Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users |
| title | Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users |
| title_full | Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users |
| title_fullStr | Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users |
| title_full_unstemmed | Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users |
| title_short | Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users |
| title_sort | customers\' loyalty and word of mouth in ecommerce a study on malaysia online users |
| topic | HF5546-5548.6 Office management |
| url | http://shdl.mmu.edu.my/3299/ http://shdl.mmu.edu.my/3299/ |