$Case Study Of Chinese Haier\'s Development Strategy$
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Case Study Of Chinese Haier\'s Development Strategy

This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the inte...

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Bibliographic Details
Main Author:	Xu, Min
Format:	Thesis
Published:	2008
Subjects:	HD61 Risk in industry. Risk management
Online Access:	http://shdl.mmu.edu.my/3295/

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