Case Study Of Chinese Haier\'s Development Strategy
This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the inte...
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| Format: | Thesis |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/3295/ |
| _version_ | 1848790287908864000 |
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| author | Xu, Min |
| author_facet | Xu, Min |
| author_sort | Xu, Min |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO. |
| first_indexed | 2025-11-14T18:10:13Z |
| format | Thesis |
| id | mmu-3295 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:13Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-32952011-11-10T01:09:24Z http://shdl.mmu.edu.my/3295/ Case Study Of Chinese Haier\'s Development Strategy Xu, Min HD61 Risk in industry. Risk management This project discusses the development strategy of Chinese Haier, including famous brand strategy, diversification strategy, internationalization strategy and globalization brand strategy. In the end, get the reason of the Chinese Haier\'s success. Those can be great helpful to develop the international market for Chinese company, at the same time also can present theory and practice guidance for dealing with the chance and the challenge of the WTO. 2008-04 Thesis NonPeerReviewed Xu, Min (2008) Case Study Of Chinese Haier\'s Development Strategy. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD61 Risk in industry. Risk management Xu, Min Case Study Of Chinese Haier\'s Development Strategy |
| title | Case Study Of Chinese Haier\'s Development Strategy |
| title_full | Case Study Of Chinese Haier\'s Development Strategy |
| title_fullStr | Case Study Of Chinese Haier\'s Development Strategy |
| title_full_unstemmed | Case Study Of Chinese Haier\'s Development Strategy |
| title_short | Case Study Of Chinese Haier\'s Development Strategy |
| title_sort | case study of chinese haier\'s development strategy |
| topic | HD61 Risk in industry. Risk management |
| url | http://shdl.mmu.edu.my/3295/ http://shdl.mmu.edu.my/3295/ |