Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia

This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y.

Bibliographic Details
Main Author:	Chong , Tun Cheng
Format:	Thesis
Published:	2011
Subjects:	GE Environmental Sciences (General)
Online Access:	http://shdl.mmu.edu.my/3292/

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