Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia
This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y.
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| Format: | Thesis |
| Published: |
2011
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| Online Access: | http://shdl.mmu.edu.my/3292/ |
| _version_ | 1848790287380381696 |
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| author | Chong , Tun Cheng |
| author_facet | Chong , Tun Cheng |
| author_sort | Chong , Tun Cheng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y. |
| first_indexed | 2025-11-14T18:10:13Z |
| format | Thesis |
| id | mmu-3292 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:10:13Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-32922011-10-21T01:42:46Z http://shdl.mmu.edu.my/3292/ Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia Chong , Tun Cheng GE Environmental Sciences (General) This research has been designed to examine the factors that are capable of influencing the consumers\' Green Purchasing Behavior in the context of the Malaysians\' Generation Y. 2011-04 Thesis NonPeerReviewed Chong , Tun Cheng (2011) Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia. Masters thesis, University of Multimedia. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | GE Environmental Sciences (General) Chong , Tun Cheng Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title | Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_full | Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_fullStr | Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_full_unstemmed | Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_short | Factors Influencing Gen-Y Green Purchasing Behavior In Malaysia |
| title_sort | factors influencing gen-y green purchasing behavior in malaysia |
| topic | GE Environmental Sciences (General) |
| url | http://shdl.mmu.edu.my/3292/ http://shdl.mmu.edu.my/3292/ |