Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket

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Effects Of Self Service Attributes On Consumer Decision In Choosing A Supermarket

This study examines the factors that influence customer's decision-making in choosing Alfa supermarket. This study intends to identify the role of dimensional attributes of supermarket that influence consumer decision in choosing Alfa supermarket, and to know which one is more dominant / import...

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Bibliographic Details
Main Author:	Hadiwidjaja, Meilany
Format:	Thesis
Published:	2009
Subjects:	HF Commerce
Online Access:	http://shdl.mmu.edu.my/314/

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